18 Steps To Nailing Your Linkedin Profile

linkedinAuthor: Sophie Deering
Source: The Undercover Recruiter

With millions of other members creating noise on LinkedIn, it can be tough to get your profile to stand out from the crowd. So if you want to get noticed, it’s important that you put your best face forward and put the time and effort into filling out each section in detail.

Techniques such as adding keywords to your profile help to optimize it for search results and the more complete your profile is and better connected you are, the higher you will appear in search results, boosting your chances of getting discovered.

If your LinkedIn profile is in need of a revamp, this guide by TruConversion could be of some help.

What makes LinkedIn the best professional network?

  • LinkedIn is responsible for 80% of businesses’ social media leads.
  • 77% said that LinkedIn has allowed them to research people and companies using the search function.
  • 76% of Premium users report that the “Who Viewed Your Profile” feature is the most useful and the option to introduce people is good for referrals.

How to craft the perfect LinkedIn profile:

1) Headline

Your headline should work as a mini value proposition using verbs and other active language

2) Your profile picture

Your profile is 11 times more likely to be viewed if you have a picture, but make sure it is professional and portrays you in the best light.

3) Background photo

Your background photo can say a little bit more about you and your interests. Be creative, but remain professional.

4) Contact information

Always provide people with a way to contact you, such as an email address, phone number, Twitter handle, etc.

5) Summary

Write a brief description of yourself and round up of your professional background. Keep it brief and to the point.

6) Customize your URL

Make your profile more professional and easier to find by customizing your public profile URL to your full name.

7) SEO

Optimize your profile for search results by using keywords and terms across your profile and adding skills relevant to your experience.

8)  Optimize website link

You can optimize the anchor text in your URL in the website section by selecting the “Other” option. In order to get more clicks make it keyword rich and attention grabbing.

9) Emphasize professional skills

Your LinkedIn profile is 13 times more likely to be viewed if you add your skills and it will encourage other users to provide you with endorsements.

10) Promote projects

Highlight previous projects that you have completed or contributed to and include any links or material to the project website if possible.

11) Publications

Add any article written by you or about you to add credibility to your profile.

12) Join groups

Join and participate in groups related to your industry or niche to get yourself noticed by other professionals in the sector.

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