Mastering the Digital First Impression

first-impressionAuthor: Ruby Lowe
Source: The Undercover Recruiter

First impressions are everything, and if you’ve ever been into online dating, you’ll understand why. Tinder (a very popular ‘swipe-to-like’ dating app used by millions) uses the concept of ‘first impressions’ as the overall concept the app. If you don’t like what you see in the first 3 seconds, you can swipe a potential lover away forever.

This same type of first impression happens when employers and recruiters check out your social channels. They will form an opinion on you straight away, probably in the initial 3 seconds of viewing your profile. If you’ve been tagged in a series of photos that begin with you necking tequila shots and ends with you hugging the toilet bowl, it’s safe to say their first impression of you may not have been the best. On Stride has created the infographic below on how to create the perfect first impression online.

Continue reading


How to Amplify Your Brand Voice With Employee Advocacy

employee-advocacy-e1447851410260Author: Sophie Deering
Source: Undercover Recruiter

Although most businesses now realize that social media can play a significant role in their marketing and employer branding, few recognize they value of their employees and the role that they can play in the businesses social media efforts.

The average person has 5 social media accounts, so it is highly likely that employees are already very active online and would be willing to become a social media advocate for the company. Not only are your employees a more trustworthy source than official company accounts, but getting them involved in sharing brand related content can also expand your reach significantly.

Everyone Social have put together an infographic looking at how businesses can amplify their brand voice by encouraging employees to be vocal on social media. Here’s how your company could benefit from employee advocacy:

How are businesses using social media?

  • On average companies post: 1-2 times a day on Facebook; 4-15 times a day on Twitter and 20 times per month on LinkedIn
  • 50% of employees are post about their employer on social media and of this 50% 1/3 of the posts are positive
  •  39% of employers ask their employees to keep an eye out for social media posts about the company

How are employers helping employees to get involved on social media?

  • 13% provide employees with 1 or more social media account
  • 35% provide access to social media at work
  • 55% of employers provide readily available tools for employees to use on social media

How can social media affect employee engagement?

  • Employees with the most extensive online networks are 7% more productive than their colleagues
  • Employees of socially engaged companies are 20% more likely to stay at the organization

What are the benefits of employee advocacy on social media?

  • Content shared by employees receives 8x more engagement than that shared by official brand channels


The Six Best Ways To Find Your Next Job


This is a fantastic article that appeared in recently about the best ways to find jobs, but don’t forget, The Job Shop can take the work out of the job search for you!

Author: Jorg Stegeman
Source: Forbes

Whether you recently lost your job or are ready to jump ship from your current one, the chances of your getting a new position through the want ads is next to nil. The good news is that there are many other avenues to pursue.

Start by updating your resume and your LinkedIn profile. Then come up with a brief pitch, highlighting what makes you special, that you can tailor as you approach potential contacts. Here are the best ways to harness it in your job hunt.

Continue reading

20 Do’s and Dont’s For Your Company on LinkedIn


Author: Laurence Hebberd
Source: The Undercover Recruiter

LinkedIn – you either do it, or you don’t. Everyone knows how to build the perfect LinkedIn profile – but do you know how to operate as a business on the site?

There are over 347 million users on LinkedIn, covering 200 countries and territories worldwide – and 40% of these check the site daily. That’s a wide audience that you may be missing out on. Additionally, is your CEO on social media? 22% of CEOs of the top 50 fortune companies are on LinkedIn, which is up from 6% in 2012, with 47% of B2B businesses using LinkedIn themselves.

If you’re not doing LinkedIn, or doing it right, you could be missing out some important business. This infographic by our friends at Salesforce will give you some do’s and don’t’s – if you have any other tips or advice, make sure to leave them in the comments or tweet them to us @UndercoverRec!


  • DO: treat your profile like a professional brochure – with an appropriate image and up-to-date information.
  • DON’T: never send spammy messages – avoid including sales pitches.
  • DO: be active in groups, by posting relevant discussions and engage with other people’s posts.
  • DON’T: try to steer clear of always self promoting – other users want to learn something, not just be sold to.
  • DO: nurture relationships – by keeping up conversations and always engaging with your network.


10 Job Tweeters You Should Be Following – Resources for job seekers

by Anthony Balderrama, writer

When microblogging and social networking site Twitter debuted three years ago, plenty of people wrote it off as yet another pointless addition in the overcrowded networking world. Little by little, users proved the site’s worth to nonbelievers. Considering the site only allows people to post, or Tweet, messages of 140 characters or less, you can’t blame early skeptics.

Last year, student James Karl Buck was traveling in Egypt and wound up in jail. He Tweeted “arrested” to notify his friends of what was going on and ultimately get out of jail. During the 2008 presidential election, candidates reached out to voters using the service. When a plane crashed into the Hudson River in January, a Twitter user posted the first photograph from the scene.

Although we’re in the nascent stage of Twitter’s existence and therefore have no idea how long it will be around, we do know it has more growing to do. If you’re not yet certain you want to start posting your own daily activities for everyone to read, you can still use the service as a resource for tips on finding a job and keeping up with industry news. Job seekers can follow people who will make your job search process easier, from the interviewing stage to the salary negotiations.

I follow many people whom I think give great advice, post informative articles and know what they’re talking about. Seeing as the Twitter feed refreshes constantly so that I see new posts instantly, it’s like having a scrolling news ticker about only the subjects I want to read. I suggest you do the same to improve your job search.

Here are the 10 job Tweeters you should be following.

About the author: Adrienne Waldo, a New York-based writer, consultant and blogger, made a name for herself when she began blogging about Generation Y.
Why you should follow her: Waldo, a Generation Y-er herself, offers advice as someone who’s in the same shoes as many of her equally young Twitter followers, but she also uses her experience to let followers know what employers are thinking.

About the author: Alison Doyle regularly writes articles on job-seeking issues, ranging from interview advice to using social media appropriately.
Why you should follow her: She’s prolific, so you always have something to read, and she knows her stuff.

About the author: Anita Bruzzese is the author of “45 Things You Do That Drive Your Boss Crazy” and also writes a workplace blog full of tips and advice for employees.
Why you should follow her: She lets you know when she’s updated her blog, which is full of helpful advice. She also shares quirky, sometimes off-topic links that lighten the day’s mood.

About the authors: founder J.T. O’Donnell and a group of job experts let you know when they’ve posted new advice for job seekers. They also respond to job seekers with career questions — in 140 characters or less, of course.
Why you should follow them: As a follower, you get to read advice from several experts who know what they’re talking about and give their own perspectives.

About the author: Eve Tahmincioglu blogs, publishes articles and Tweets on career issues.
Why you should follow her: Her advice is excellent and she often brings up issues you might not have otherwise considered.

About the authors: CareerBuilder’s team of experts writes for the job seeking blog and workplace articles, such as the one you’re reading right now.
Why you should follow them: The team’s Tweets are a mix of tips, news stories, helpful articles and blog posts to keep you informed of what’s going on in the world of job seekers.

About the author: Heather Huhman is an expert on helping Generation Y job seekers and recent graduates navigate the professional world.
Why you should follow her: Huhman Tweets when she writes a new article, directs followers to other helpful experts and offers her own tips from time to time.

About the author: Lewis Lin is a Seattle-based interview coach who prepares clients for the difficult questions that will come their way during a job search.
Why you should follow him: Lin Tweets his own interview tips, as well as other experts’ advice and news articles.

About the author: Atlanta-based Miriam Salpeter is a career coach and résumé writer for Keppie Careers. She helps job seekers spice up their résumés, prepare for interviews and achieve their career goals.
Why you should follow her: In addition to posting links to the day’s job seeker headlines and news, she also offers career advice and lets you know where she’ll be giving presentations.

About the author: Chicago-based Raven Moore authors The Writerbabe Series, a blog that explores professional, pop-culture and newsworthy topics.
Why you should follow her: Moore directs you both to her own writings and to other writers’ works, as well as interesting news items she comes across. Plus, some of her personal Tweets are entertaining enough to make you forget about the current economy.

Anthony Balderrama is a writer and blogger for and its job blog, The Work Buzz. He researches and writes about job search strategy, career management, hiring trends and workplace issues. Follow him on Twitter at

Follow “The Job Shop San Francisco” on Facebook for a chance to win!

The Job Shop was started to find solutions to people’s needs. We also enjoy participating in and encouraging our applicants to participate in events that benefit the community, such as The AIDS Walk and Toys for Tots. Recently, The Job Shop’s staff participated in cleaning up Ocean Beach for the national day of service and volunteered our service to a local women’s shelter to provide assistance with interviewing tips, résumé assistance, and employment. The way we see it, giving back to the community is one way of using our expertise in a productive manner.

At The Job Shop we also encourage the support of local and international charities and have been dedicated to giving back to the community we live and work in. With this in mind, our next Facebook contest winner will be given $100 to donate to the charity of the winner’s choice (upon approval from The Job Shop’s staff).

To be eligible for this contest you simply need to become a fan of The Job Shop on Facebook. We will be announcing the winner at the end of July so be sure to become a fan for your chance to give back to a worthwhile cause and to stay up to date with The Job Shop.


In the past, The Job Shop staff was proud to make financial donations to the following organizations.

Seva Foundation



Tech Takes Stage At San Francisco Small Business Week Event by Fredric Paul

“The culmination of Small Business Week in San Francisco was the Business After Hours Grand Expo at AT&T Park, the picturesque home of the San Francisco Giants. And technology played a starring yet diverse role in the celebration.

The event on the slick Club Level of the baseball stadium featured some 150 exhibitors, as well as live music and fancy snacks and drinks from a variety of local establishments. But I went looking for technology — and fancy snacks and drinks — and I wasn’t disappointed.

Amidst the Blue Angel Vodka and solar panel displays I found a number of technology vendors and some sophisticated technology users.

On the vendor side, the most prominent position was held by a table handing out disks of the release candidate of Microsoft Windows 7. Obviously, someone at Microsoft was thinking that small businesses are the perfect candidates for the company’s new operating system. This wasn’t a particularly tech-oriented crowd, but there was plenty of interest in the new operating system.

Meanwhile, tech users included The Job Shop, a local temp work operation that is using Facebook and Twitter to promote its contract positions. In today’s economy, job seekers need to move fast to grab any open positions, and social media can help make that happen.

And over at SpotMixer, small business owners crowded around to find out how to create their own video advertisements on the Web. It’s not a unique proposition, of course, but its presence at this event shows that the concept is going mainstream. by Fredric Paul”